The gold-medal winning Sales Encyclopedia is the most comprehensive how-to guide ever written on the subject of selling. John Chapin, a # 1 sales rep in 3 industries, and Bob Chapin, the # 1 sales rep for IBM and Diebold in New England for over 30 years, share everything it took them to get to the top and stay there.
This 678 page volume covers all areas of selling in depth and gives specific detail about how to execute. It also covers areas which are not included in any other sales books such as:
• Intricate subtleties of rapport and trust building
• Making sure everything about you portrays the right image
• How to be in line for the job when competitors don't come through
• What testimonials never to show your prospect
• How the parking space you choose can make or break the entire sales call
• What single bit of information you can give out effortlessly to a prospect that puts you miles ahead of the competition
• Subtleties of eye contact that can make or break trust instantly

This book contains the key information that can make you a top salesperson, and if you’re already there, this book can make you even better.