Creatively opening doors
Monday, February 11th 2008 @ 3:37 PM
Okay, so you've called, mailed, e-mailed, you may have even stopped by in-person and still, you can't get that prospect to see you or talk to you. Well, depending upon the other places you can spend your time, you may want to leave this person alone. For purposes of this discussion though, we'll assume you've still decided to pursue the prospect, what now?
Here are three ideas to try: 1) Go out and buy some cheap baby shoes. Attach your business card and a note which reads, "Just trying to get my foot in the door."
2) A helium balloon in a box, attach your business card to the bottom and request a call. Note: Make sure they have low ceilings or you have a long string. :)
3) Go to a Halloween Store and buy some plastic skeletons. Attach a business card and note which reads, "This is me waiting for you to call." Stick it in an envelope and mail. If you can only find larger skeletons, use a large envelope.
The above ideas are a few of the many you can come up with. By the way, these work best with what we call Driver and Partier Personality types, not so well with Amiables and Technicians.
One final note, if these ideas don't work and you still decide to pursue try these ideas. Find someone else who knows them and get an introduction. Run into them outside of the office at a fund raiser, golf tournament, the club, etc. Use persistence and build a relationship via the mail, e-mail, and/or voice mail. Eventually 99% of people with give you a shot due to either your persistence or the current vendor ticking them off.
